Group of people in yellow t-shirts“I don’t want to give away all my secrets,” Chuck Roberts jokes when asked what advice he
has for teams competing in the Steps for Life corporate challenge.  “I’m just kidding,” he adds. “We’re all working for a good cause.”

In 2016 Chuck, who owns Alberta-based Premier Building Solutions, led the Premier team to top spot in the Corporate Challenge nation-wide. Together, the team of a dozen employees walked in Premier’s home town of Red Deer, and raised close to $8,000.

Leading up to Steps for Life, Chuck says he sent out an email once a week to all his contacts, asking for their support. Once someone had donated, he thanked them and took their name off the distribution list for those weekly reminders. The Premier team changed their goals as their fundraising passed various targets. In addition to that persistence, he believes that the demonstrated commitment “from the person who owns the company” helps to motivate both employees and supporters to get involved.

Steps for Life happens in 31 communities across Canada this spring. The Corporate Challenge is a way for businesses to show their commitment to health and safety, and to raise money that will make a difference in the lives of people affected by workplace tragedy. Teams compete to see who can raise the most money, with prizes awarded for the top team in Atlantic, Central and Western Canada as well as a national winner.

The money raised through the challenge are used to help fund Threads of Life programs like the volunteer family guides who provide peer support, and the regional family forums. It also supports outreach programs like the Speakers Bureau, which promote workplace health and safety and offer those who’ve experienced workplace tragedy a chance to share their story.

It’s easy to get involved in the Corporate Challenge. Each team can include from three to ten people, and each member commits to raise at least $100 in addition to the $10 registration fee.

Chuck anticipates his Premier team will get involved in Steps for Life again in 2017. But he doesn’t want to hog all the glory. It would be nice to see another team step up and win the Corporate Challenge, he says.

And that sounds like a challenge!

Susan Haldane

Susan Haldane

Susan Haldane manages marketing and communications for Threads of Life.
Her background is in journalism, public relations and health and safety.
Susan Haldane

Latest posts by Susan Haldane (see all)